Riz Ahmed - Elite Performance/Skills Coach
My passion to become a ‘Coach’ was instilled in me by my parents who both excelled as ‘Teachers’. I have studied the game of football, obtaining qualifications is a small part of a coaches footballing career. I enjoy improving players both technically and mentally to play the game.
I feel in love with the beautiful game, I watched the Dutch National team play with such skill as a European Nation and was mesmerised by the Brazillian philosophy and flair. In 1999 I set about travelling around the world to better understand the global game and improve my knowledge with the aim of being a better coach..
I travelled to Europe to review various methodologies in coaching youth players. I spent some time in Holland at the world famous ‘de Toekomst’ sports complex. I observed the Ajax methodology and how professionals work daily during every training session on improving their technique. It was truly an eye opener with respect to technique.
I also travelled to Brazil where I learned the techniques associated with Futebol de Salão which is a 5-a-side version of football of South American origin that is played with a smaller (size 2), heavier ball that has no bounce. Futsal has replaced this game however the concept is the same. The worlds greatest players have all played some form of small sided games whether that is “street soccer” or “futsal”.
My travels taught me innovation and creativity is at the heart of the coaching syllabus. I believe in the ideology that “you play football with your head” there we need to improve the cognitive skills of our players.
Here at ADS I am proud to say that we focus on improving the mental abilities of our players through creating innovative drills that stimulates both the body and the mind.
At ADS we want to prepare players for the professional game, we want to create confident players who have game awareness, they can read and react to the flow of a game, anticipate opponents and teammates whilst making effective decisions under real game pressure. We teach this our through innovative drills enhancing the situational awareness and active scanning of all our Elite Players.
ADS has programs designed to improve the individual, if you want to improve your game then come and have a trial with ADS.
As a coach my motto is “Excellence is the gradual result of always striving to do better”.